a rose by any other name

May 10, 2021

Rose is one of my favourite scents, especially when it’s peppered with something that breaks its sweetness. This beautiful film, created by fragrance house, La Labo, whisks us away to the small town of Fayence, just outside of Grasse, where the Rosa Centifolia (otherwise known as the Rose of May) is grown. It is the rarest, most fragrant rose in the world and can only be harvested at dawn. Plucking the flowers is an exercise in patience, sensitivity and intuition. “You have to trust your senses, and your ability to find the right moment,” says one of the rose farmers. “It’s like they are talking to me.” Anytime we’re able to see the many steps to creating something, the time and work, and the passion and reverence of the people involved, we earn a greater appreciation for the end product. Just imagine all those Rosa Centifolias distilled into a small bottle of olfactory heaven.


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